Marketing

Define sellingDefining selling is not an easy task. My first thoughts of market were to plant it as selling something to someone else or advertising a product to a consumer. It is true that advertising is a snap off of trade and effective marketing leads to successful transfers of goods or function. This radical leave alone present several different definitions of marketing. Based on these definitions the importance of marketing in organizational success will be explained and supported by examples.

Defining marketing is fundamentally moving product from the producer to the consumer. The Ameri john market familiarity suggests that marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and function to create exchanges that satisfy individual and organizational goals (American Marketing Association). some other definition, summarized by Philip Kotler, The Department of State and Regional Development defines marketing as finding out(a) what customers want, then setting out to meet their necessitate, provided it can be done at a profit. In today?s business environment marketing includes ?market research, deciding on products and prices, advertising, promoting, distributing and selling (All Business2006). The Center for Media Literacy defines marketing as The way in which a product or media text is sold to a target audience (2003). Marketing is a critical element of the business organization. Marketing is much than simply promoting and selling a product.



Successful marketing is pleasurable the changing needs of the customer.

The Importance of MarketingIn order to understand the needs of the customer, the business should implement a clear, concise marketing strategy. Marketing strategies ?identify customer groups which a particular business can better serve than its target competitors, and tailors product assignings, prices, distribution, promotional efforts, and services toward those market segments. Ideally, the strategy should address unmet customer needs that offer adequate potential profitability? (SBA...

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