Beer Industry

CASE STUDY OF international FORCES AND THE EUROPEAN BREWING INDUSTRY police squad name : Madagascar Team mottos : Keep mournful forward Team component part: 1. Doan Le hankering Vy 2. Tran Doan Phi Yen 3. Tang Thi Phuong Thao 4. Pham Van Binh A PESTEL ANALYSIS Political The evaluate impression on beer has rose in 2009 by 30% in any(prenominal) countries. The increased tax includes VAT, affect tax, cooperate tax, packaging tax, enkindle tax, etc. higher(prenominal)(prenominal) taxes lead to higher price of beers. Besides, the governments miscellanea the structures of alcoholic beverage tax income. European countries resist in their levels rate of happen upon, so a change in European policy ordain affect some countries more than than other(a)s. Moreover, there are bigger differences in taxation mingled with different kinds of alcoholic beverages. Beer is such(prenominal) stronger taxed than fuddle. (Wine has a naught excise rate). That is one of the reasons why wine becomes more universal in Northern Europe market. economic The economic downturn has the sum on brewing industry. The accelerating exacerbate in beer sales is a clear sign of a worsening economy, hard ramble household and weakening spending. both leaders of the beer market, SAB Miller and Heineken mesh informed that the role antecedent has been influent by the astray distributed economic down contract. Sociolcultural The European lifestyles suffer changed.

There are overly some autonomous effect leading to decreased beer phthisis in Europe. In some(prenominal) countries, people prefer present wine instead of beer. new generations of young people likewise seem to have switched their preferences in favor of pre-mixed drinks and spirits at the cost of beer. In addition, more and more Europeans have aesthesis of the influence of alcohol on health and fitness. On the other hand, there are trend toward the premium and specialty products deal from overseas. Technological Technology has play important role in brewing industry. Beer distributors are victimisation different form of engineer science to increase productivity levels and lower costs in forecasting,...If you indispensableness to get a full essay, order it on our website: Orderessay

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