Faizi

intrinsic attri hardlyes of the organisation that argon facilitatory to carry out the objective. league operates roughly carbon countries Unilever operates its operations nearly 100 countries in the world. And they also have 270 manufacturing sites worldwide. Strong portfolio of brands union has 400 brands all around the world. Most of the brands known as multinational brands hardly some of them operate in some countries and company calls it topical anaesthetic anesthetic anaesthetic brands. 13 international brands have contribution in gross sales more than 1 billion Euros. And Unilever vellicate 25 brands delineate for more than 70% of sales. Products of the company oPersonal wipe: Lux, Rexona/Sure, oLaundry: Surf, OMO, Persil, oSkin care: Dove, Ponds, ofuzz care: Sunsilk, oOral care: CloseUp, Pepsodent, oDeodorants: AXE, Lynx, oFood and beverages: Lipton, PG Tips, seek and information Company spend huge bill on Research and development worldwide. In fiscal grade of 2008 they spent 927 million Euros on R&D. Price part and shape Unilever has 400 brands worldwide. tho brands accessible in market are with different forwarding with different quantities.

Competitive profit Huge ingathering variety Promotion and advertising Effective and attractive packaging Research and development Economy of scale Unilever operates 270 manufacturing sites around the globe. That is how they can achieve economy of scale easily. It gives competitive advantage to company. Weakness Internal attributes of the organisation that are harmful to achieving the objective. Strong competitors Unilever has ironlike contestation worldwide by m ultinational. E.g. P&G, Kraft, Nestle, etc ! Substitute products Unilever operates in 100 countries there are lots of substitute products available in the local market. And company charge higher prices for its products but the local products are much cheaper. Opportunity External conditions those are useful to achieving the objective. li>Health conscious...If you want to get a full essay, order it on our website: OrderEssay.net

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