Product Management (Auto Pilot Car)

Introduction Nowadays, in this agonistic environment, innovation on a bare-assed ingathering is needed to permit the caller-out delay in such a competitive environment and stick around competitive to their competitors. Before there is a launchinging of the tender product, we satiate in that there is a need of gubbins to the consumer nowadays. So, we slip away up a clear picture of what the consumer wants and hence, we found a new product for better satisfying their needs and wants. By preparing this report we defy found some new products which harbort been launch in Malaysia from the internet sources. After treatment and evaluation of calamity of each new product we eventually narrow down(p) our choices into one which is auto-pilot railcar. In this assignment, we will apply marketing association and some theories from the product management on how to operate the new product aware and accepted by our empennage customer. decision m aker Summary Honda is an automobile company that has gained a good reputation just about the world. In locate to capture more market dowry and gain uninterrupted business success there is a need for the company to launch or introduce automatic pilot car in the Malaysia market.

The automatic pilot car specifically designed for the longsighted distance traveler and tend to relieves and relax them as a result of eye strain, tiredness they may have by and by long hour driving. To advertise the new product, caoutchouc and convenience claims are used in product by draw media advertising to bring out the purchase decision of our organize market. Besides that, work shop and semin ar can be launched to permit the potential ! customer to get know the function of the autopilot car. For price objective, premium price strategy is used for fix up the car price. Then, skimming and psychologies pricing strategies is used for the initiation stage. Following by, penetration pricing strategy and the value pricing tactics. Manufacturer is suggested to use product bundle strategy to actuate customers intention...If you want to get a well-endowed essay, order it on our website: OrderEssay.net

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